Current Role

Director, Marketing Operations
eLearnSecurity
Aug 2019 – Present
Cary, NC

Currently building a team of marketing and pre-sales rockstars!


Past Experience

Manager, Global Marketing Operations
JAGGAER
Oct 2016 – Apr 2019
Morrisville, NC

Led teams in full rebrand from SciQuest to JAGGAER and assisted on the acquisition and integration process of two global companies. Integrated, maintained, and managed all marketing technology purchases and utilization. Created the SEO and SEM strategy for the business and contributed in any strategies directly related to demand and lead generation. Generated more than 50% increase year over year in top of funnel traffic and conversions. Created and managed business development team, generating over $30million in targeted B2B/B2G pipeline deals.


Owner, Lead Consultant
TikiMedia Marketing Group
Oct 2012 – Apr 2017
Raleigh-Durham, NC

TikiMedia offered scalable organic and paid strategies on a per client basis for their specific needs including: Digital Marketing in organic and paid platforms; Web Design and Development; implementing and streamlining Business & Marketing Automation Solutions; Teaching and Council in business & marketing matters.


Manager, Digital Marketing and Automation
MobileSmith
Oct 2014 – Apr 2015
Raleigh, NC

(Most Recent 6+ Month Contract) Setup and managed the automation solutions for multiple parts of the business and provide business and marketing insights based on analytics. Tasks: Automation solutions architect – Salesforce, Marketo, and RainKing; Digital marketing strategies and insights; Marketing management and team leadership.


Team Lead, Online Marketing
Trident Marketing
Aug 2010 – Mar 2014
Raleigh, NC

Team lead for three of Trident’s national partners: DIRECTV, ADT, and Travel Resorts of America. Tasks: Digital Marketing – SEO, SEM, Automation, Analytics, Insights, Social Media, Corporate Branding, Reputation Management; Website Property Manager of 1,800+ website properties using single and multi-site deployments.


Co-Founder, Chief Marketing Officer
ProductKings.com eCommerce Platform
Jun 2005 – Dec 2008
Pinehurst, NC

Led overall marketing operations for B2B and B2C teams through eCommerce and SEM best practices. Tasks: Executive, Marketing, and Team Leadership; Sales & Marketing strategies for B2B and B2C customers; Oversaw teams for fulfillment and distribution expansion in domestic and international markets.


Education

Master of Business Administration (MBA)
Strayer University – Washington, DC
4.0 GPA

Major:
Management

Societies and Awards:
Alpha Chi National College Honor Society; President’s List


Bachelor of Business Administration (BBA)
Strayer University – Washington, DC
3.778 GPA – Graduated Magna Cum Laude

Major/Minor:
Marketing, Management

Awards:
Scholar’s List


University Transfer Credits: Business, Design
Sandhills Community College – Pinehurst, NC

Activities:
Martial Arts – Judo, Kendo