Current Role
Head of Global Marketing Operations
Spirent Communications
B2B, B2G Tech Test & Assurance Products – Publicly Traded Company
May 2022 – Present
Raleigh, NC (Fully Remote)
- Corporate strategy for all Demand and Lead Generation
- Includes Global Field, Web, Partner, and Third Party
- Lead Teams in Lead Routing, Cleaning, Enrichment, & Handoff
- Lead Teams in Web Dev, SEO, SEM, and Global Digital Strategy
- Manage Department Budget, ROI and Exec Reporting
- Develop & Maintain Global Privacy & Legal Governance
Past Experience
Head of Marketing, Head of Sales Operations & Enablement
INE (& eLearnSecurity)
B2C, B2B, B2G Tech Education PaaS – Private Equity Strategic Growth
Aug 2019 – Apr 2021
Cary, NC (Hybrid Office / Remote)
Built a team of marketing and pre-sales rockstars. Grew demand and lead generation 5x YoY. Established paid and organic platforms that get results – over 4x ROI in paid platforms at global scale. Exceeded aggressive target quotas by 40-250% each and every month. Nominated for the 2020 best cyber security marketer in the private business category.
Head of Global Marketing Operations, Pre-Sales Leadership
JAGGAER
B2B, B2G Procurement SaaS/PaaS – Private Equity Portfolio
Oct 2016 – Apr 2019
Morrisville, NC
Led teams in full rebrand from SciQuest to JAGGAER and assisted on the acquisition and integration process of two global companies. Integrated, maintained, and managed all marketing technology purchases and utilization. Created the SEO and SEM strategy for the business and contributed in any strategies directly related to demand and lead generation. Generated more than 50% increase year over year in top of funnel traffic and conversions. Created and managed business development team, generating over $30million in targeted B2B/B2G pipeline deals.
Owner, Lead Consultant
TikiMedia Marketing Group
B2B2C Marketing Agency, Business Services – Entrepreneurship
Oct 2012 – Apr 2017
Raleigh-Durham, NC
TikiMedia offered scalable organic and paid strategies on a per client basis for their specific needs including: Digital Marketing in organic and paid platforms; Web Design and Development; implementing and streamlining Business & Marketing Automation Solutions; Teaching and Council in business & marketing matters.
Head of Digital Marketing, Pre-Sales Leadership
Trident Marketing
B2B2C Marketing Agency – Private Business
Aug 2010 – Mar 2014
Raleigh, NC
Lead digital marketing teams for three of Trident’s national partners: DIRECTV, ADT, and Travel Resorts of America. Tasks: Digital Marketing – SEO, SEM, Automation, Analytics, Insights, Social Media, Corporate Branding, Reputation Management; Website Property Manager of 1,800+ website properties using single and multi-site deployments.
Co-Founder, Chief Marketing Officer
ProductKings.com eCommerce Platform
B2B, B2C Procurement SaaS/PaaS – Private Partnership
Jun 2005 – Dec 2008
Pinehurst, NC
Led overall marketing operations for B2B and B2C teams through eCommerce and SEM best practices. Tasks: Executive, Marketing, and Team Leadership; Sales & Marketing strategies for B2B and B2C customers; Oversaw teams for fulfillment and distribution expansion in domestic and international markets.
Education
Master of Business Administration (MBA)
Strayer University – Washington, DC
4.0 GPA
Major:
Management
Societies and Awards:
Alpha Chi National College Honor Society; President’s List
Bachelor of Business Administration (BBA)
Strayer University – Washington, DC
3.778 GPA – Graduated Magna Cum Laude
Major/Minor:
Marketing, Management
Awards:
Scholar’s List
University Transfer Credits: Business, Design
Sandhills Community College – Pinehurst, NC
Activities:
Martial Arts – Judo, Kendo